Creating a visual identity for your organization

Visual identity is all images and graphic information that express your brand and distinguish it from all others. In other words, creating your organization’s visual identity describes everything that customers can physically see, from the logo to the interior design of the store.

The purpose of visual identity is:

- Create an emotional impression on the viewer
- Inform viewers about the nature of the brand and the services / products that are offered
- Combining many different aspects of business through consistent visual representations

Elements of visual identity

Visual identity is basically the visual language of a brand

As such a language, its elements are like word building blocks that allow meaning to be created. We at SUPERIOR DESIGN work out all the elements that come together to create a powerful visual identity for your website.

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Strive for simplicity

Clearly, there are a number of messages, ideas, and stories that your visual identity can show. So many options can be a blessing and a curse.
To avoid confusion, it is best to focus on one message that your visual identity will send. Consumers will enter visual information within seconds. You have limited time to make an impression, so it’s essential to focus the visual elements around it.